Mazda Kicks off 2010 in Style Category: Sales
04/02/10
* Stylish Mazda3 is Australia’s best-selling small car and 2nd overall
* 6,658 retails in January, up 1.9pc year-on-year
* Mazda’s 2nd best January on record
* Mazda remains Australia’s leading full-line importer and 4th overall
Off the back of a record breaking December, Mazda Australia has started 2010 with its second best January on record. A total of 6,658 retails in January equated to a 1.9pc year-on-year increase and an overall market share of 8.9pc according to January VFACTS figures.
Underscoring Mazda’s sales success in January was the ongoing popularity of the stylish and compact Mazda3, which notched up 3,223 sales making it Australia’s best-selling small car and second overall.
While the light Mazda2 and medium Mazda6 maintained their positions amongst the leaders in their respective segments, it was Mazda’s range of stylish, insightful and spirited SUV’s that really took the market by storm in January.
Mazda CX-7 had its best ever January, clocking up 620 sales and a year-on-year increase of 99.4pc. Mazda’s sporty SUV continues to challenge the leaders in the compact SUV segment with Australian buyers attracted to its impressive styling, features and powertrain options.
Meanwhile CX-7’s larger sibling, the 7-seater CX-9 found favour with 366 Australian buyers in January, a year-on-year increase of 29.3pc.
“Given our strong end to 2009 and the withdrawal of the Government’s investment allowance, it was always going to be interesting to see how the market would respond in the New Year,” said Mazda Australia’s Managing Director, Doug Dickson.
“The signs for Mazda throughout January have been extremely encouraging. Of course, we’re very pleased to see another solid performance from our perennially popular Mazda3, but it’s equally satisfying to see that the entire Mazda range is continuing to hit the sweet spot with Australian new car buyers.”
Source:
Mazda Australia 
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